We Offer Loans on Your Gold and Bullions

Trust Broff’s Diamond Company with a loan on your gold. Get a loan with our simple process, low interest rate, and favorable repayment terms.

The value of the loan will be determined after evaluating:

Gold Purity

Gold purity is measured in karats (K) or fineness. Pure gold is 24 karats, however, it’s rarely used in jewelry or as an investment. This is due to its softness. Most gold items are made of 18K, 14K, or 10K gold, which contain varying proportions of pure gold mixed with other metals like silver, copper, or zinc. These general additions to the gold help to strengthen the gold.

Fineness also indicates the purity of gold, but in parts per thousand, and is another measure used.

The more pure the gold, the higher its value is considered to be.

Gold Weight

Gold weight is typically measured in troy ounces for investment purposes. Furthermore, gold jewelry can also be measured in grams or pennyweights (dwt).

The heavier the gold item, the higher its value, assuming other factors like purity remain constant.

Market Price for Gold

The value of gold is determined by its current market price, which fluctuates based on supply and demand dynamics, economic conditions, geopolitical events, and other factors.

During periods of high market liquidity, where there’s ample availability of buyers and sellers for gold, the value of gold may be relatively stable or even increase due to increased trading activity. Conversely, with low market liquidity, fewer buyers and sellers are actively trading. In this case, it may be more challenging to buy or sell gold at the seller’s desired prices. This can potentially lead to price fluctuations or a decrease in the value of gold.

The market price of gold is quoted in US dollars per troy ounce on global markets.

Current Market Conditions for Gold

Prevailing premiums or discounts for specific gold products can impact the value of gold.

An example of this will be when certain gold coins or bars command premiums due to their rarity, historical significance, or perceived quality. At the same time, others may trade at discounts due to factors like overproduction or lack of demand. These premiums or discounts can impact the overall value of gold investments and affect the value of your gold and by implication the potential value of your loan.

Hallmarks and Certifications

Authentic gold items often bear hallmarks or certifications indicating their purity and authenticity, which can affect their perceived value.

Numismatic Value

Some gold items may have numismatic value in addition to their intrinsic metal value, influenced by factors such as rarity, historical significance, condition, and demand from collectors.

Brand Reputation

The reputation and brand recognition of the manufacturer of a gold product can impact the perceived value of gold jewelry or branded gold products.

Consider two identical pieces of gold jewelry, one manufactured by a renowned luxury brand known for its exceptional craftsmanship and the other by a lesser-known manufacturer. Despite their identical gold content and quality, the piece from the renowned brand is likely to be perceived as more valuable due to brand reputation and prestige.